We have been in the digital era for nearly two decades now. However, the sheer level of digitalization that we have witnessed over the past four to five years is phenomenal. This was further accelerated with the onset of the Covid-19 pandemic.
There is no set definition of digital transformation, as its contours will vary with the unique conditions of each individual organization. However, one thing should be absolutely clear that it can now make the difference between your survival as a business or otherwise.
What is Digital Transformation?
Regardless of whether you are in the product or service industry, you are selling something at the end of the day. From start till the end delivery, there are countless processes. You need to leverage digital technologies to make these processes efficient and stable.
What you need to immediately realize as a business is that the world around you is digitalizing. So, if you remain aloof to this new reality and do not embark on this journey, you may soon find yourself at a clear competitive disadvantage.
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Digitalization and Customer Experience
It is well said that your customer is the king. So, as a business, it is you that has to adapt to the very changing needs of your customers. Today, the customer has so much choice that you may soon find your customers switching to one of your competitors.
Digitalization enables you to deliver a personalized, enriched and superior customer experience. This will result in increased brand and customer loyalty, which will pay you huge dividends in the mid to long term.
Employee Experience and Digitalization
Your workforce or employees are also a key asset of your organization. Today’s employees also need digital technologies to perform their tasks efficiently and effectively. By digitalizing your processes, you will be able to deliver a superior employee experience.
This in turn will enhance your organization’s productivity and also go on to boost employee morale. By providing the right digital tools and aids to your workforce, you are in fact enabling them to perform to their utmost best.
An improved employee experience not only boosts employee productivity and morale, but also increases employee retention rates. In today’s day and age, it is becoming increasingly difficult to attract and retain the best human talent.
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By digitalizing, you will be able to give employees seamless access to organizational data, resources and applications. You can also realize additional cost benefits by implementing initiatives such as Bring Your Own Device (BYOD) across the organization.
The Cloud and Digital Transformation
Cloud Computing is a technology that is making its way into nearly all walks of life. When it comes to digitalization, the role of the Cloud is that of an enabler or integrator. Leading Cloud Service Providers (CSP) like dinCloud make the whole process a breeze.
dinCloud offers a wide range of Cloud Hosted digital products such as Cloud Hosted Virtual Desktops, Cloud Hosted Virtual Servers and Cloud Hosted Virtual Databases. Within each product class, there is immense choice to conform to your unique needs.
Related: Impact of Covid-19 on the Virtual Desktop Infrastructure (VDI) Market
Conclusion
At first, digitalization may sound as an expense to you. However, you will realize over the long run that it was not an expense, rather an investment in your future. Now, digitalization is no more an option, rather a necessity, so embrace it!
Contact Us for leading Cloud Solutions that can help you achieve a speedy and seamless digital transformation.
