In a Channel Marketer Report article on 2015 channel marketing trends, dinCloud chief marketing officer Ali Din weighed in with his reflection on 2014 trends and what he thinks will see growth this year. According to the article, most channel experts predict that Big Data and local marketing will be more important in 2015, and organizations are shifting their focus to meet these trends. Channel Marketer Report asked several industry experts, “How do you believe channel marketing will shift and/or evolve during 2015 and why?”
Din stated, “more vendors are going to outside specialists — whether they are content marketing specialists, inbound specialists or have a niche capability — and are leveraging those specialists to help their channel. We see several vendors building relationships with a gamut of providers — some very large, some more regional — that are engaging with channel partners.”
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